Market demand is changing rapidly, the door and window industry volume is serious, in response to the terminal demand, to enhance the national Vasser family of brand culture, product performance, design and development, landing application of a deep understanding, as well as professional, standardized, standardized comprehensive service capabilities. From September 12 to 14, the "Value conversion · Actual combat is King" 2023 Wazzor terminal franchisee training meeting was held at the Foshan headquarters of Wazzor System doors and Windows!
Three days of training, around the "brand power, product power, service" three content plates, through the combination of systematic theoretical learning and actual combat, strong empowering terminal, with a more professional, excellent attitude to win the market.
Brand drive marketing dimension
Full pull terminal speed increase efficiency
2023 as the "year of consumption boost", Wazzor system doors and Windows will be driven by brand strategy to promote terminal marketing upgrade, with "Wazzor green intelligent industrial park construction", "Wazzor experience Museum one city one store one design", "Wahi co-creation" designer partner customized series "and other actions to promote the sustainable and rapid growth of Wazzor, and fully stimulate the national franchisees to speed up and increase efficiency!
▲ "Wazzor brand Operation Planning" course
Wazzor system door and window brand operation center director He Zhen
In recent years, with the improvement of consumers' aesthetic level and the demand for customized and personalized home, more and more high-end consumer groups want to use the professional designer to create the ideal home space in their hearts. Therefore, designer channels have also become an important part of the promotion and sales of high-end brand products.
▲ "Deep Operation of high-end designer channels" course
Wazzor also attaches great importance to the construction and operation and maintenance of designer channels, and specially carries out the course "In-depth operation of high-end designer channels" in this training to help terminals better operate local designer channels, link more high-end customers by strengthening the stickiness between designers, improve customer order value and conversion rate, and seize the high-end home consumer market.
Consolidate the foundation and refine the internal work
Promote professional skills
Only with a sufficient understanding of their own products, in order to make a reasonable door and window customization program for different user needs. Therefore, product knowledge training is a basic skill and a required course for the terminal.
In order to help students build a more comprehensive product knowledge framework, understand the future development direction of doors and Windows and the latest technology, lecturers around the basic knowledge of doors and Windows, design concepts and processes, top supply chain, Wazzor ten different content to create a series of training courses, to promote the rapid improvement of students' professional skills, the future better use in terminal sales.
▲ "Future door and window development Direction and technology" course
Wazzor product Research and development center director Sun Bo
▲ "Wazzor Product Design Concept & Process" course
Qin Pansheng, regional director of Wazzor Marketing Center
▲ "Vasser push and pull series product explanation" course
Wazzor Customer Service Center Manager Wong Yue-wen
▲ "Wazzor Top Supply Chain" course
Wazzor Business School director Yang Jing
▲ "Basic knowledge of Doors and Windows" course
Wazzor Business School lecturer Tang Zhenlong
User experience upgrade
Create high standards of service
In order to provide a higher standard of installation services, to achieve user experience upgrade, Wazzor system Windows and doors launched the "Wah-thiao home" hardcover delivery system, the introduction of Germany Wurth professional installation service system, to create exclusive "Wah-thiao" seven star service standards.
▲ "Vaisegong Fadai Value Marketing" course
Installation and delivery Technical Director Qian Wenjie
In the class, the lecturer standardized the standard installation service process of doors and Windows for the students in detail, and explained the key operations and precautions of each step of the process in detail, strictly controlled every detail of the installation, and committed to creating a high-quality home living space for users.
▲ "Wazzor Installation Delivery Standard" course
Installation and delivery technical supervisor Gan Yaohai
With Vasseur
Help the terminal strength advance
In class, trainers interact with students on different knowledge points, answer their questions, and set up group competitions + after-class customs clearance and other mechanisms. Colorful learning forms make students full of passion in the whole training process and maximize their learning results.
After three days of training, each student successfully harvested a heavy certificate of completion, successfully ending the 2023 Wazzor terminal franchisee training trip.
▲ Award honors to the champion group and excellent students
▲ Certificate of completion for all students
In the future, Wazzor system doors and Windows will hold more training activities to comprehensively enhance terminal professional skills and service awareness, help the terminal to achieve store performance doubling, and lay a solid foundation for winning the market!